OnePlus 12R Launches in the U.S. with False Advertising Controversy
The highly anticipated OnePlus 12R has officially launched in the U.S. with a price tag of $599.99, offering impressive hardware for the money. However, the company found itself in hot water after falsely advertising the smartphone as having UFS 4.0 memory, when it actually used the slower UFS 3.1 memory.
In response to the backlash, OnePlus is now offering full refunds to customers who purchased the 256GB storage variant of the OnePlus 12R due to the false advertising. Customers have until March 16, 2024, to request a refund for the misrepresented version of the device.
OnePlus’ president and COO, Kinder Liu, issued a public apology and emphasized the company’s commitment to maintaining customer trust. Despite the false advertising, the 256GB storage variant of the OnePlus 12R still offers great value with 16GB RAM and Qualcomm’s Snapdragon 8 Gen 2 chipset.
The incident serves as a reminder for OnePlus to be more cautious with its marketing claims in the future, as customers and tech enthusiasts continue to scrutinize such statements for accuracy. Moving forward, the company may need to ensure that all specifications and features are accurately advertised to avoid similar controversies.
Overall, while the false advertising may have caused a stir among consumers, the OnePlus 12R still stands as a solid offering in the smartphone market, with impressive hardware and performance capabilities.
