LinkedIn has officially launched three new games on its platform – Queens, Crossclimb, and Pinpoint. These games test users’ abilities in logic, trivia, and word association, similar to the popular game Wordle. Available globally starting today, users can play each game once a day and even invite their first-degree connections to join them.
Developed by the LinkedIn News team, the games aim to increase engagement on the platform and provide a more casual experience for users. With over 1 billion users, LinkedIn is focusing on expanding its news and content operation through these games, which are similar to puzzles published by news titles and magazines.
Queens, a Sudoku-style game, challenges players’ logic skills, while Crossclimb tests trivia knowledge and Pinpoint requires quick thinking in word association. The games are meant to be contained, preventing users from wasting too much time while still fostering connections between players.
LinkedIn sees these games as a way to strengthen connections between users and increase advertising audience while providing value to its users. By offering a more interactive experience, LinkedIn hopes to increase user engagement on the platform and provide a new way for users to connect with their connections.
In conclusion, LinkedIn’s strategic use of games is intended to not only increase user engagement but also provide a more enjoyable experience for users while fostering connections between them.
