Google has recently introduced new structured data for discussion forums and profile pages on Google Search. These changes aim to ensure accurate and complete information is displayed in Google Search features that show first-person perspectives from social media platforms and forums.
The new markup and Search Console reports help Google gather information about creators and their content. The ProfilePage markup allows Google Search to collect details about the creator, such as their name, social handle, profile photo, follower count, and content popularity. This will help users get a better understanding of the creator and their work.
Additionally, the DiscussionForumPosting markup helps Google identify online discussions across the web. This information can be used in features like Discussions and Forums and Perspectives. Whether it’s a question and answer format or a general forum, Google recommends using the appropriate markup to ensure accurate representation of the content.
To align with these changes, Google has made updates to its Q&A markup documentation. These changes will help website owners and creators effectively utilize the new discussion forum guidelines.
These new structured data features are part of Google’s ongoing efforts to enhance the personalized experience within Google Search. By showcasing hidden gems, follower counts, and forum features, Google aims to provide users with a more tailored and engaging search experience.
To support these changes, the Search Console reports and rich results test tool have been updated. These updates ensure that website owners and creators can easily incorporate the new structured data and optimize their content for Google Search.
Overall, Google’s introduction of new structured data for discussion forums and profile pages on Google Search is a significant step towards enhancing the user experience and providing more accurate and complete information from various online platforms. By utilizing the updated markup and tools, website owners and creators can better showcase their content and engage with their audience on Google Search.
