Adobe is making strides in the world of video editing with the development of a generative AI video model for its Firefly family, designed to enhance its Premiere Pro platform. The new Firefly tools will empower users to generate video, manipulate objects using text prompts, and elongate video clips with ease.
In a bid to offer users more options and control over their projects, Adobe is looking to integrate third-party AI models from companies like Runway, Pika Labs, and OpenAI’s Sora. These integrations are expected to roll out sometime this year, although no specific release date has been set.
While Adobe has already showcased the capabilities of its own video model in a demo, plans to integrate with AI models from other providers are still in the early stages. The use of Adobe’s Content Credentials labels will allow users to identify the AI models utilized in generating video clips.
The strategic partnership with third-party AI companies like OpenAI’s Sora signals Adobe’s commitment to enhancing the generational capabilities of Premiere Pro. In fact, the potential of third-party AI models such as Sora is said to outstrip the capabilities of Adobe’s upcoming Firefly video model.
Overall, the integration of third-party AI models in Premiere Pro is set to revolutionize the video editing experience, offering users a new level of creativity and control in their projects. Stay tuned for updates on this exciting development from Adobe.
