FT.com Offers Free Trial Period, Including Premium Access, to Users
In a bid to attract new users and provide them with a comprehensive digital experience, FT.com is offering a trial period during which users will have complete access to all its digital packages. This includes both the Standard Digital and Premium Digital packages, allowing users to explore a wealth of news, analysis, and expert opinion.
The Standard Digital package provides access to global news, analysis, and expert opinion, catering to the needs of users seeking a well-rounded news experience. Meanwhile, the Premium Digital package offers even more, including access to the business column, Lex, and 15 curated newsletters featuring in-depth reporting on key business themes.
During the trial period, users will also have the flexibility to change their plan at any time by visiting the “Settings & Account” section. This allows them to tailor their subscription to their specific needs and preferences.
At the end of the trial period, users will be automatically enrolled in the premium digital monthly subscription plan, which comes with complete access for $69 per month. However, users who wish to save on costs or have different requirements can change their plan online in the “Settings & Account” section.
To further incentivize users to choose a longer-term commitment, FT.com is offering a 20% discount for those who choose to pay annually at the end of the trial period. This not only saves users money but also ensures that they retain premium access to all the platform has to offer.
Additionally, users have the option to downgrade to the Standard Digital plan if they find that it fulfills their needs. This plan still provides a robust journalistic offering, catering to the needs of many users who don’t require the additional features included with the Premium Digital plan.
It is worth noting that any changes made during the trial period will become effective at the end of the trial, allowing users to retain full access for four weeks, even if they decide to downgrade or cancel their subscription.
With this offer, FT.com aims to provide users with a flexible and customized experience, allowing them to explore and make the most of the platform’s rich content. The trial period serves as an opportunity for users to explore the features and benefits of each package, ensuring they make an informed decision about their subscription plan.