Title: PC Shipments Show Signs of Slowing Decline in Q3 2023; Apple Bears the Brunt
In the third quarter of 2023, global PC shipments witnessed a decline of approximately 7% to 9%, indicating a slowing downward trend, according to industry reports. However, the standout loser during this period was tech giant Apple, with their numbers plummeting between 23% and 29%.
Market research firm International Data Corporation (IDC) reported a decline of 7.6% in PC shipments, with a total of 68.2 million units shipped. Gartner, another leading research firm, calculated a 9% decline with 64.3 million units shipped. Canalys, also a prominent industry analyst, noted a 7% dip in shipments, totaling 65.6 million units.
Despite the overall decline, industry analysts remain optimistic as they believe the long-running slump in the PC market may finally be coming to an end. With the holiday shopping season approaching in the final quarter of the year, better days could be ahead for PC manufacturers.
While most companies struggled, one brand managed to buck the trend. HP, one of the leading PC manufacturers, was the only company to experience growth during the period. IDC and Gartner both reported a significant increase of 6.4%, while Canalys reported a slight growth of 6.5%. This positive performance reflects HP’s ability to adapt to changing market demands and enhance their product offerings.
Looking ahead, analysts predict that the adoption of artificial intelligence (AI)-capable PCs will accelerate beginning in 2025. They estimate that approximately 60% of all PCs shipped in 2027 will be equipped with AI capabilities. This projection highlights the growing importance of AI technology in various industries and the strong consumer demand for AI-powered devices.
The evolving PC market dynamics coupled with technological advancements suggest a potential turning point for the industry. While Apple faces challenges in this quarter, the overall slowdown in the market decline and the promising prospects of AI-capable PCs indicate a brighter future for the PC industry.
As the year progresses, manufacturers will likely focus on new product strategies and innovative technologies to meet the evolving needs of consumers. With the holiday season just around the corner, industry insiders and consumers alike eagerly anticipate the release of new PC models and the potential for a resurgence in the market.
